Work | Max Ferron

Work
  • Apr 2022 - NOW
    LegalySpace
    Product Designer

    In a fast-growing startup specializing in digitalization and electronic signature solutions, I lead interface design projects for SaaS products

    • Creation and implementation of a complete Design System based on Tailwind & Vue3, reducing development time by 30% through seamless integration with Storybook documentation in collaboration with developers
    • Ideation workshops and product evolution design, creating high-fidelity prototypes that significantly enhanced user engagement and satisfaction
    • Implementation of KPI tracking strategy using Hotjar & Analytics, to identify user friction points & initiate a data-driven design approach
  • Nov 2020 - Apr 2022
    AD-Education
    Designer

    Within the innovation department of a higher education group, I worked on automating the production of visual content and designing various web applications

    • Development of a Style Guide and documentation (ZeroHeight) for four separate brand guidelines, ensuring consistency across marketing and operational materials
    • UX/UI design of marketing and business web apps, including lead collection at events and school-enterprise relationship management systems
    • Automation of branding content production processes, cutting production time by 50%
    • Design and implementation of a conversational Chatbot on the four schools’ websites, increasing user engagement by 30%
  • Sep 2019 - Nov 2020
    Athome Solution
    UX/UI Designer

    At a custom development agency, I was responsible for defining and designing project features, collaborating with clients and the technical team

    • Creation of wireframes, prototypes, and conducting usability demos and tests to refine product features and improve user experience
    • Definition of user stories, specifications, and the acceptance criteria, ensuring clarity for both clients and developers
    • Facilitation of ideation and scoping workshops with clients, ensuring perfect alignment between client expectations and project delivery
  • Aug 2018 - Sep 2019
    BASE (Urban Planning Agency)
    Designer

    At BASE, a network of urban planning agencies, I led the complete redesign of the national website, ensuring consistency in user experience and optimization of user flows

    • Led the redesign of the national website in collaboration with a WordPress development agency, ensuring an improved user experience
    • Defined the site’s architecture, information structure, and interfaces to optimize navigation and content discovery
    • Created graphical and video content to support the brand’s identity and enhance user engagement
  • Aug 2017 - Aug 2018
    La Banque Postale
    Digital Transformation Officer

    As part of the Nouvelle-Aquitaine headquarters, I contributed to the group’s digital transformation, facilitating innovation workshops and promoting the adoption of new digital tools

    • Led workshops for adopting new tools and processes, accelerating the digital transformation across regional teams
    • Coordinated a network of ambassadors to ensure effective tool adoption and foster digital innovation
    • Designed communication materials to enhance tool comprehension and usage across the organization